The owners of Mi Casa Front Porch restaurant want to increase customer loyalty a

Question

The owners of Mi Casa Front Porch restaurant want to increase customer loyalty and increase repeat business. To better understand the composition of their clients, the owners need a review of the sample data obtained to determine why there were such a low percentage of repeat customers. Calculate and interpret the relative frequency of types of clients and reasons for returning to the restaurant from their Downtown Phoenix location.

a. Based on the scenario and data above, explain and analyze the relative frequency for types of clients and reasons for returning.

Type of Client Frequency Reason for Returning Frequency Work in Local Business 1216 Quality of Food 1064 Attending Sporting Event 874 Quality of Service 988 Live in Area 836 Meal Prices Fair 722 Attending Convention 456 Ability to Make Reservations 570 Vacationing in Area 233 Accommodate Large Groups 456

Explanation / Answer

Following are the relative frequenices:

Relative frequencies for type " work in local business" is highest. And toruists (last type) has lowest relative frequency which is logical also.

And most of cutomers return due to quality of food. So owner should concentrate upon quality of food.

Type of Client Frequency Relative Frequency Reason for Returning Frequency Relative Frequency Work in Local Business 1216 (1216/3615)=0.34 Quality of Food 1064 (1064/3800)=0.28 Attending Sporting Event 874 (874/3615)=0.24 Quality of Service 988 (988/3800)=0.26 Live in Area 836 (836/3615)=0.23 Meal Prices Fair 722 (722/3800)=0.19 Attending Convention 456 (456/3615)=0.13 Ability to Make Reservations 570 (570/3800)=0.15 Vacationing in Area 233 (233/3615)=0.06 Accommodate Large Groups 456 (456/3800)=0.12 Total 3615 1 3800 1

Related Questions

Navigate

• Browse (All)
• Browse T
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.