In what ways do advertisers in magazines use sexual imagery to appeal to youth?

Question

In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classified each of 1509 full-page or larger ads as "not sexual" or "sexual," according to the amount and style of the dress of the male or female model in the ad. The ads were also classified according to the target readership of the magazine. Here is the two-way table of counts. Magazine readership Model dress Women Men General interest Total Not sexu 353 522 248 1123 Sexua 205 98 83 386 Total 558 620 3311509 (a) Summarize the data numerically and graphically. (Compute the conditional distribution of model dress for each audience. Round your answers to three decimal places.) Women Men General Not sexua 724 X 0.346X 0.164X X 0.065 X 0.055

Explanation / Answer

(a)

Conditional distribution of women:

P(Not sexual|women) = 353/558= 0.6326

P(sexual|women) = 205/558= 0.3674

Conditional distribution of men:

P(Not sexual|men) = 522/620= 0.8419

P(sexual|men) = 98/620= 0.1581

Conditional distribution of general:

P(Not sexual|general) = 248/331= 0.7492

P(sexual|general) = 83/331= 0.2508

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