Question 28 2 / 2 points Marcella has decided that since she has limited budgeta

Question

Question 28

2 / 2 points

Marcella has decided that since she has limited budgetary resources available for research, and her population of interest is largely homogeneous with regard to professional interests, her best method for data collection is a ____.

1)

census

2)

sample

Question 29

/ 4 points

Explain why you chose the answer you did to the preceding question about Marcella's research

Q

In 1996, Mercedes partnered with Swatch watchmakers to create the Smart car. This two-seat, 8-ft. long car is targeted to Generation Y. Swatch has a unique selling proposition (USP) -- the owner can actually change the color of the car by switching the side panels. For example, in February, the owner might want a blue and white car, and in April, the owner might want to change it to canary yellow and white! The car has a unique look, has surpassed safety rating expectations, and, of course, is good on fuel. The company has decided to conduct a survey to determine customer satisfaction with the car among those in the test market.

Create two survey questions to measure customer satisfaction in this case. Indicate the response scale you would use for each question. (4 total points possible)

Question 28

2 / 2 points

Explanation / Answer

28) A sample will be the best method for data collection in this case as the budget is limited and the homogeneity in the population makes the sample preserve the properties of the population.
Note:--- as per Chegg Guidelines we can solve only one question thank you

Related Questions

Navigate

• Browse (All)
• Browse Q
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.