Determining a Budget: Marketing professionals do not work in a vacuum. Finite re
ID: 335881 • Letter: D
Question
Determining a Budget:Marketing professionals do not work in a vacuum. Finite resources are available to fund their integrated marketing communications (IMC). Learn more about factors that influence fund allocation decisions.
What do you need to do to manage to access the funding that is needed? How? Why?
Determining a Budget:
Marketing professionals do not work in a vacuum. Finite resources are available to fund their integrated marketing communications (IMC). Learn more about factors that influence fund allocation decisions.
What do you need to do to manage to access the funding that is needed? How? Why?
Marketing professionals do not work in a vacuum. Finite resources are available to fund their integrated marketing communications (IMC). Learn more about factors that influence fund allocation decisions.
What do you need to do to manage to access the funding that is needed? How? Why?
Explanation / Answer
To manage the excess funding that is needed in marketing
1. Common equity shares
To fund the marketing a new initial public offer can be made to fund the marketing activities and grab the market. This can only be done if the company is listed.
2. Bonds:
The funds can be raised through long-term debt instruments like bonds, debentures or corporate loans being raised.
3, Venture investors- private equity
The investment can be raised from a company in the form of venture capital being raised through it. Such a step is usually done for the company not listed on the stock exchange.
4. Angel Capital- Private equity
The money can even be raised through a private equity method of angel investor where the investor is an individual who invests in the company.
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