retailers in the United States, with of thear grocery roger uses an grocery stor
ID: 3351265 • Letter: R
Question
retailers in the United States, with of thear grocery roger uses an grocery stores across the country performance data about its products and serices and learn about waester 2 (Kroger Kroger customers weotivato willing to pay more for products that had each of the following f uestionnaire to obtain ver 7. The Kroger Company is one of the and services and learn about what motivatesi Kroger customers were asked if the its customers would be he following four characteristics. The website, April 2012) In the survey questions were: Would you pay more for products that have a brand name? mentally friendly? products that are organic products that have been recommended by others? would not pay more. if they would pay more or No if t For each question they a. Are the data collected by Kroger in this example categorical or quantitative? b. What measurement scale is used?Explanation / Answer
As per the details given in the questions, we are getting categorical information
a) The data collected by kroger in this example is CATEGORICAL
b) NOMINAL measurement scale is used in the above discussion.
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