CB\' 8 Nama: Claass: 43. Fred is a 45-year-old man. He has an analog television

Question

CB' 8 Nama: Claass: 43. Fred is a 45-year-old man. He has an analog television without a satellite connection. His savings are low. Therefore, he does not wish to switch to a digital television until the old one breaks down. Which of the following adopter categories best describes Fred? a, Innovators b. Early adopters c. Laggards d. The early majority 44. Consumers who score high on the variable are concerned about how other people react to their behavior . separated self-schema b. social buying c. attention to socinl comparison inforrnation d. suseeptibility to interpersonal influence 45. Barrum Owners is a group that consists of people who own Barrum motorbikes. The members of the group meet every month for members-only rides and other events. The group also has online forums where the members hold discussions. Given the information, Barrum Owners is an example of an) b, brand conmunity c. aspirational group d. primary group

Explanation / Answer

43 Laggards in marketing comprise a group of consumers who avoid change and may not be willing to adopt a new product

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44 susceptibility to interpersonal influence refers to the choices and behaviours which are influenced by others

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45 Brand community- are formed dur to attachment towards a particular brand.

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32 Amplified word of mouth- this is done to promote word of mouth.

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