Final Project for Business Ethics: comparative analysis of two companies that ar
ID: 334576 • Letter: F
Question
Final Project for Business Ethics: comparative analysis of two companies that are direct competitors. I am asking you to evaluate and then create a summary for comparison of the following material from both company web sites that answers the below questions.
1. Give a very brief history of each company.
2. Does the company have a formal outline "code of ethics" program outlined on their web site?
3. Does the company have a formal "social responsibility" statement/program outlined on their web site? If they do what components of the business enterprise are outlined in their social responsibility programs?
4. Does the company outline a formal "statement of values" or “code of conduct” documents for all stakeholders to follow.
5. Does the company acknowledge the existence of an ethics audit/social audit officer? What is this person's job duties and how long have has this position been with the organization. Or is this a new position with the organization. Or does the organization hire someone from outside the organization to perform the duties of a "social auditor".
6 Does the organization have only domestic distribution of their products or is there an international presence and if so, what standards of compliance get mentioned for both the domestic and international distribution marketplace.
7. Do these companies only focus on one product line or do these companies offer a broad product mix in their marketplace. Please provide a brief outline of the company product line/mix that you are comparing.
8. What has been the company’s profitability standards based on the last 5, 10 or 15 years? If stock prices are available for review from the web site. What are the stock index letters that represent the company on the stock markets?
9. Summarize your beliefs about which company you feel has outlined their intentions to create, maintain and to continue to develop an effective ethical evaluation of their business operations. Has either/both companies been challenged by multiple charges of unethical/illegal allegations by their stakeholders? What has been the impact of these allegations and were any changes made by the organization?
10. Simple "yes" or "no" answers do not fully answer any of these questions. You must provide a summary of the information that you find on the web site. Submitting links to the information on the company web site is NOT an acceptable submission.
11. In summary do the two web sites contain: a code of conduct, the role of ethics officers and the appropriate delegation of authority, effective ethics training, systems for monitoring and supporting ethical compliance, and the importance of continual efforts to improve the ethics program. Summarize and compare the two web sites for their similarities and their differences.
12. Review the competitors for financial success/failures that you find associated with the success or failure of compliance with the existing or past “ethical decision making practices”.
Explanation / Answer
DIRECT COMPETITORS:
The companies who are offering same products or services to their customers or clients. They have same target customers or clients or demographics. They use same type of advertisements and promotion techniques. They provide same informations and details or news to same group of customers or clients.
EXAMPLE:
Best example for the direct cometitors are GOOGLE AND YAHOO.
COMPARITIVE ANALYSIS OF GOOGLE AND YAHOO:
In 1995 the story of google started at Standford University. Founders of Google Larry page and Sergey Brin initiated the idea of search engin called world widw web. Then they renamed as google with the mission of organising the worlds information and to make the information to be accessible and useful. Google over the years attratced by many of the academecians and other persons and this initiated the first official Google Inc; started in the year 1998.
They have different teams concentrated in different fields and to make things easy world wide. Devveloped many areas and techniques.
Google created online ad campains called Google Ad-words.Now a days Google ads provieds simple text ads, vedio ads, mobile ads etc;
Google introduced a web based email services in 2004 & 2005. In the same year google also launched google earth movers to mark and map places in the world called Google map.
In 2006 google introduced google vedios by acquiring youtube. Every minute thoudands of videos are uploaded in youtube and accessed by the viewers.
In 2007 google announces an Android systum for themobile phones. In 2008 googles open book browser was launched as googles comic book access.
In 2011 Google launces Google+ .
Google has more than 60,000 employees over 55 countries with mor than 100 of products used by millions of people every day world wide. By doing things differently they aimed to offer new features and ways in brousing data and to be helpful in different ways.
In the year 1994 David Filo 7 jerry Yang has lqunched Yahoo as a catalog for managing websites.
In 1996 Yahoo goes for public access world wide.
In 2002 yahoo bid to acquire Google. In 2005 yahoo invests in Chinese e-commerce player.In 2008 Yahoo gets acquision and deal from Microsoft to become a direct compitetor for goolge.
2011 yahoo goes for web video and closed it at the year of 2016.
Yahoo faces many troubles over the years as a direct competitor of Google.
With signing in google yahoo goes for placing some online ads.
Yes, Google outlined the code of conduct in the company site.
Don't be Evil as the code of Conduct of Goolge, expects all of its emplouees and board members to follow the code of ethics.
Yse, Yahoo has its code of business ethics on its site.
yahoo works with the code of business ethics as winning with integrity
Every year google has framed and mentioned its social responsibility programme in the official website.
Google's social responsibility in 2018 as
all these areas are clearly reported by google.
Yes Yahoo concentrates on three major CSR Pillars as
Google Adwords
Google maps
Google Groups
Google Account
Google drive
Google hangouts
Google Contacts
Google Search
Google Adsence
Google Analytics
Yahoo has over 100 products and services as product lines.
Some of the most popular products and aervices of yahoo are as follows:
Yahoo! Mail
Yahoo! Messenger
Yahoo! Answers
Yahoo! Address Book
Yahoo! Calender
Yahoo! Groups
Yahoo! News
Yahoo! notepad
Yahoo! Search
Yahoo! Shopping
Yahoo! Wallet
Yahoo! weather
Yahoo! TV
Yahoo! Movies
Yahoo! Sports
PARTICULARS GOOGLE YAHOO BRIEF HISTORYIn 1995 the story of google started at Standford University. Founders of Google Larry page and Sergey Brin initiated the idea of search engin called world widw web. Then they renamed as google with the mission of organising the worlds information and to make the information to be accessible and useful. Google over the years attratced by many of the academecians and other persons and this initiated the first official Google Inc; started in the year 1998.
They have different teams concentrated in different fields and to make things easy world wide. Devveloped many areas and techniques.
Google created online ad campains called Google Ad-words.Now a days Google ads provieds simple text ads, vedio ads, mobile ads etc;
Google introduced a web based email services in 2004 & 2005. In the same year google also launched google earth movers to mark and map places in the world called Google map.
In 2006 google introduced google vedios by acquiring youtube. Every minute thoudands of videos are uploaded in youtube and accessed by the viewers.
In 2007 google announces an Android systum for themobile phones. In 2008 googles open book browser was launched as googles comic book access.
In 2011 Google launces Google+ .
Google has more than 60,000 employees over 55 countries with mor than 100 of products used by millions of people every day world wide. By doing things differently they aimed to offer new features and ways in brousing data and to be helpful in different ways.
In the year 1994 David Filo 7 jerry Yang has lqunched Yahoo as a catalog for managing websites.
In 1996 Yahoo goes for public access world wide.
In 2002 yahoo bid to acquire Google. In 2005 yahoo invests in Chinese e-commerce player.In 2008 Yahoo gets acquision and deal from Microsoft to become a direct compitetor for goolge.
2011 yahoo goes for web video and closed it at the year of 2016.
Yahoo faces many troubles over the years as a direct competitor of Google.
With signing in google yahoo goes for placing some online ads.
CODE OF ETHICSYes, Google outlined the code of conduct in the company site.
Don't be Evil as the code of Conduct of Goolge, expects all of its emplouees and board members to follow the code of ethics.
Yse, Yahoo has its code of business ethics on its site.
yahoo works with the code of business ethics as winning with integrity
SOCIAL RESPONSIBILITYEvery year google has framed and mentioned its social responsibility programme in the official website.
Google's social responsibility in 2018 as
- power consumption
- water consumption
- waste reduction and recycling
- Corbon emitions
all these areas are clearly reported by google.
Yes Yahoo concentrates on three major CSR Pillars as
- Healthy people
- Healthy Planet
- Healthy Performance
Google Adwords
Google maps
Google Groups
Google Account
Google drive
Google hangouts
Google Contacts
Google Search
Google Adsence
Google Analytics
Yahoo has over 100 products and services as product lines.
Some of the most popular products and aervices of yahoo are as follows:
Yahoo! Mail
Yahoo! Messenger
Yahoo! Answers
Yahoo! Address Book
Yahoo! Calender
Yahoo! Groups
Yahoo! News
Yahoo! notepad
Yahoo! Search
Yahoo! Shopping
Yahoo! Wallet
Yahoo! weather
Yahoo! TV
Yahoo! Movies
Yahoo! Sports
STOCK INDEX LETTERS GOOG / GOOGL YHOORelated Questions
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