DESCRIPTION Please choose one of the following options (ONLY ONE): 1) Select one

Question

DESCRIPTION
Please choose one of the following options (ONLY ONE):

1) Select one TV commercial break of your prime-time favorite show and analyze at least 5 spots. Describe your household’s target groups reached by these spots, and please share your thoughts about their effectiveness.   2) [Best option for participants that do not watch traditional linear TV at all] – Select at least 5 ads from at least 3 different channels (Social Media, metro station, online newspaper, radio, Spotify…) that impacted you today (“today” means one particular day between April 23 and May 4), and please share your thoughts about their effectiveness.  


OUTCOMES

1) Analysis of a TV commercial break (at least 5 spots):

TV show and time that is aired. Is the entire show sponsored by any particular advertiser? Which one?
Advertisers of one commercial break (companies / brands) Products / Services advertised Time-length of pieces Any relevant consideration about the creativities? (emotional, rational, use of celebrities…) (…)

Could you “depict” the audience profile of your favorite TV show just considering the products/services advertised? Are the target groups reached at your household possible consumers/clients of the advertisers? Did you see all the spots previously? Any watched for first time? Any message also received through another channel/medium during the same day?

2) Describe at least 5 ads that impacted you today, and please share your thoughts about their effectiveness. Are you a potential consumer/customer of the brands/companies advertised?

Explanation / Answer

I would choose the option 2 i.e. at least 5 advertisements from three different channels.

The five ads are:

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