Business model canvas This is assignment requires you to pull information from M
ID: 332924 • Letter: B
Question
Business model canvas This is assignment requires you to pull information from MikesBikeChannels Q1: Through which channels do our customer segments want to be reached? How are we reaching them now? How are our channels integrated? Q2: Which ones work best? Q3: Which ines are most cost-efficient? Q4: How are integrating them with customer routine? Business model canvas This is assignment requires you to pull information from MikesBike
Channels Q1: Through which channels do our customer segments want to be reached? How are we reaching them now? How are our channels integrated? Q2: Which ones work best? Q3: Which ines are most cost-efficient? Q4: How are integrating them with customer routine? Business model canvas This is assignment requires you to pull information from MikesBike
Channels Through which channels do our customer segments want to be reached? How are we reaching them now? How are our channels integrated? Q2: Which ones work best? Q3: Which ines are most cost-efficient? Q4: How are integrating them with customer routine?
Explanation / Answer
Mike's Bikes is focusing on targeting customers on the basis of their needs. Their bicycle ranges from economic class to the premium class this type of approach has helped the company to grow prominently into the market and to improve their overall marketing situation by generating greater revenues.
Company has been targeting the customer segment by understanding different demographics as well as availability of other competitive brands in the same market segment.
Company is addition to the customer by using different social media tools as well as advertising over traditional platforms which is proven to be very beneficial for providing information about the product to the customers. This type of approach has helped the company to grow prominently in the bicycle industry to provide quality and maintain a brand image.
Internet based marketing is the best approach which is been used by the company. This type of promotional approach is delivering best impact on the customers by providing them information about the specific product as well as increasing the level of compatibility for the specific type of engagement programs. All the channels are completely integrated as they share information from one platform to another which creates a better impact on the overall understanding for a product regarding the customer base and help company to grow prominently in the present market segment.
Same channel which is being used is the most cost-effective as it requires less human resources and increases the reach by using less funds involved in the promotional approach of the company. This type of approach also enables company to focus at a large location by using very less resources and investing very less into the advertisement platform. Segmenting the customer help centre getting specific customer by using the mass data which is offered by social media websites such as Facebook and Twitter.
All of these activities are greatly integrating with the customer 14 hours provision of different offers and services. Integration of all the communication platforms in which company is analysing the customer routine are being integrated which is very helpful for the company for maintaining a specific brand image and its impact.
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