Hello Please Solution this ASSIGNMENT References Harvard referencing must be use

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Hello
Please Solution this ASSIGNMENT

References Harvard referencing must be used.

Gulf College Faculty of Business and Management Studies- In academic Affiliation with CARDIFF SCHOOL OF MANAGEMENT 1 Specific Assignment/coursework Brief TASK You are required to write a WRIT1- Coursework of 3000 words on the case below: You are the marketing executive of a company engaged in the sale of products. The top management desires to improve the performance and profitability of the company. As the marketing executive, you are directed to translate this vision of the top management. You perceived that this vision can be attained through possible growth opportunites like new product development (NPD), product innovation (Penetration), new market creation, and diversification. To prepare a report, consider the points below 1. Wite the introduction; explain the nature of the operations and product portfolio 2. Evaluate the internal and external environment of the company using PESTLE 3. Describe the market situation, market segment and market share of the company 4. Using the Ansoff's Matrix, determine which growth opportunities are most viable 5. Conduct segmentation and identify the target market for effective positioning of 6. Develop an appropriate marketing mix for the proper positioning of the company of the selected company and SWOT analysis. in the industry and appropriate for the company the products based on the growth opportunities previously selected to its prospective customers and market niche. This WRIT1 Coursework assesses the following module learning outcomes: Utilise a range of tools and techniques to analyse and evaluate markets, market opportunities and market segments. Use market and financial data to set and monitor marketing objectives and prices. . Develop tactical level marketing plans which define marketing mixes appropriate to the marketplace, target group and market conditions. .Demonstrate understanding of the need for maintaining quality and customer focus and for innovation in order to build and maintain competitive advantage Version 1

Explanation / Answer

1.- Procter and gamble has been a Pioneer in the industry, procter and gamble has grown as a giant with the vast product range as well as youth services across the globe. Procter and gamble has always been very much standard in the industry it deals in. Procter and gamble product range never face any kind of intense competition as it was the only one to introduce such things to the market.

Company deals in so many Industries as well as have the very much large product range. Specific product train itself is example for existing new industries in the business. By setting up the standard for different companies Procter and gamble had never focused on creating innovative products to the society.

Having a great identity in the business procter and gamble never needed any kind of research and development for its product to introduce new ideas to the market as it was generating huge revenues from the previous product range. Buy standardizing its overall product range procter and gamble has successfully implemented the standard product form for its product Rangers.

Customers are also very used to buy traditional products from PNG which reflects their traditional built up. By having a product train which is trustable inauthentic became the main reason behind lack of innovation in the product range of Procter and gamble.

By implementing the new product into the product range of the company, a company can easily attract the new customers as well as some specific targeted customer range. By targeting some specific targeted customer range company can increase the overall revenues with the help of new and innovative products.

Procter and gamble has been a Pioneer in the industry, procter and gamble has grown as a giant with the vast product range as well as youth services across the globe. Procter and gamble has always been very much standard in the industry it deals in. Procter and gamble product range never face any kind of intense competition as it was the only one to introduce such things to the market.

Company deals in so many Industries as well as have the very much large product range. Specific product train itself is example for existing new industries in the business. By setting up the standard for different companies Procter and gamble has always focused on creating innovative products to the society.

2- By Implementing five forces(PESTL) analysys on P&G we can easily determine the company position.

• Competition rivalry

P&G has faced extreme competition as it is dealing in the mainstream customer products. By having a very large product range and dealing in different sections of the industry ,P&G has invited large number of competitors.

Low cost marketing companies with huge discounts are one of the major competitors of the company.

Company's global position is facing a big competition as there are different competitors are providing cheaper services and also understand the specific market better than a foreign company.These smaller entrants to the market create an opportunity to compete with the P&G and also create a threat for the company.

• Supplier bargaining

P&G has a extremely big business structure and provides its services globally.This specific term introdueces the extreme chances of supplier bargainng. As the company is depending on the third party suppliers as well as getting raw materials from the suppliers are bargained as per the changing industry values.

this specific bargaining modules affect the company's overall profits and also effects its position in the global as well as the local markets.

• Customer bargaining

Customer plays an important role in the overall revenue of Procter and gamble. As the new market entrance with low prices are entering the market customers are comparing the products and providing their feedback as well as buying the products according to their needs. Is a specific competition is directly driving a change into Procter and gamble strategy towards creating more user friendly as well as cheaper product according to the market. By having the customer bargaining into the strategy of the company procter and gamble is successfully driving a change into its overall strategy towards defining the sales and management processes across the globe.

• Threat of new entrants

As the market is going toward more cheaper segments. Smaller and much modern competitors are entering into the market. New entrant are having new strategies as well as newer dealing patterns towards the customers, These specific entrants are creating huge competition for Procter and gamble as they are creating a low price market. Procter and gamble has to reintroduce it's strategies towards e-marketing to provide a better support for the customers and to give better price to content ratio products.

Company is facing great loss has the competitors are providing extreme discounts which are making the customers shift toward the different competitors as compared to Procter and gamble.

• Threat of substitution

This is one of the biggest threat available for Procter and gamble. Procter and gamble is being substituted by the different brands available in the market which are providing better substitutes at different pricing. Those specific Grounds are having an aggressive pricing towards Procter and gamble and also providing quality products, companies overall ethical position is providing great support for the company's overall sales but the new entrants with better quality of the products and new advertisement ideas are also creating a substitute which is creating a huge loss for the company.

4 - When it comes to provide social responsibility procter and gamble is a fine example. Procter and gamble has been providing intensive support to the social structure of the country.
Procter and gamble has launched several events that are directly a reflection of their social responsibility scheme. By using sustainability as a primary tool i'm focusing on large amount of recycling materials used in their products is also an essential part of their social responsibility program. Head and Shoulder bottles are one of the finest examples of recyclable bottles which are being used by the organisations to reduce their carbon footprint.
Company is also focusing on investing in different Technologies such as pure cycle Technologies which is a direct destruction of the commercialized disruptive Technology. Recycled PP plastic as well as consolidation of biomass fuelled power plants are also what are the main parts of Procter and gamble sustainability program.
They also have a very large impact on the communities by providing different social practices such as animal welfare and its alternatives and being involved in the California transparent act shows there dedication towards creating a socially responsible organisation.
By collaborating with UNICEF, procter and gamble has successfully distributed vaccination in exchange to their 1 pack 1 vaccine scheme. It was developed for the poor countries Where newborns are infected because of insufficient sanitation and unhygienic birth and practices.
They also tied up with Neonatal Intensive Care Unit which is specially designed for premature babies for a better hygiene. Procter and gamble also involve themselves in the tide loads of hope program in which they set up mobile laundry for disaster prone areas and clean more than 4000 pieces of laundry in 6 deployments.
Another event that is appreciated by the world for Procter and gamble is the dawn wildlife program. In this specific program Procter and gamble help in developing a product which reduces and removes the grease from the birds feathers which were contaminated by the oil spills.

5- 4p analysis of Procter and gamble

Products

Procter and gamble is a consumer good company and deals in different sort of products which can be described as

• Beauty

• Grooming

• Healthcare

• Home carrot fabric

• Family care, feminine care and baby care

Procter and gamble provide its services in the specific goods area. Each and every segment of the specific products has their own management system as well as the supply chain network to ensure the delivery of the product on time. Business Pacific segment have their own us annual filings with the UN Security and exchange Commission.

Procter and gamble has successfully integrated its product range into different categories by implementing product ranging from shampoos to the post shave products. Multiple fabric products like detergent and other home care products are also available. Feminine care products as well as baby care products such as diapers and other related products are also available .

Company has successfully expanded its overall business to a large number of products and operating successfully in each and every segment. This enables Procter and gamble to form a simpler as well as more streamlined organisation..

Place

Procter and gamble is a global company and provide its services globally. By having a business across the globe company strategy moulds according to the specific market in which the company is dealing in.

The main places which Procter and gamble uses for his doing its business.

• P&G shop

• Retailers

• Authorised distributors

Retailers are the mean source of sales for Procter and gamble afterwards PNG shops as well as the authorised distributors are also one of the main parts of the selling system for Procter and gamble. By having this is specific stores on work procter and gamble also sell their products online on the website like Amazon and other collaborated websites. But mainly Procter and gamble is depending on the retailers to sell their overall goods.

Promotion

Promotional strategy of procter and gamble includes

• Advertising

• Direct marketing

• Promotional sales

• Personal selling

• Public relations

Advertising is the Procter and gamble main promotional strategy which carries out on each and every medium available undefined as well as on newspapers from 10 and gamble has successfully influenced its customers towards buying a product of Procter and gamble.

Prices

Well known for its customer oriented pricing and provision the prices according to the market. Procter and gamble determine the market needs and provide the pricing strategy according to the market for better involvement with the customers. Why having a better involvement with the customers Procter and gamble and successfully create in anegan working environment with a successfully accepted pricing system.

Different pricing strategies of Procter and gamble includes

• Market oriented pricing strategy

• Product oriented pricing strategy

• Premium pricing strategy

Most of the time market oriented pricing strategy is the main strategy based Procter and gamble uses for different market across the globe. My having different pricing according to the different Markets and peoples need Procter and gamble are successfully generating huge revenues from the same markets.

All in all we can say that Procter and gamble has been a very ethical company as per the events and the overall different social responsibility programs done by the company. It directly reflects the mindset of creating a more ethical company by providing positive support to the world by supporting many important causes.

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