Intensive distribution is typically associated with low-cost ________. Convenien
ID: 332863 • Letter: I
Question
Intensive distribution is typically associated with low-cost ________.
Convenience goods
Durable goods
Impulse goods
High-technology goods
Shopping goods
2 points
It is said that customers do not buy goods or services: They buy ________.
Offerings that render services that create value
Products that come with some services
Technology that is a service orientation
Services that come in a variety of sizes and shapes
All of these
2 points
It is said that services are ________ rather than produced.
Rationed
Performed
Separable
Intangible
All of these
Convenience goods
Durable goods
Impulse goods
High-technology goods
Shopping goods
Explanation / Answer
The correct answer is "convinience goods".
Intensive distribution is nothing but but the distribution strategy that covers every possible intermediary from small vendor to big store. Convinience goods refers to the goods that can be purchased immediately. For example - chewing gum, newspaper, etc. These goods have high replacement rate, require no service, and are of very less price so intensive distribution is suitable for such goods.
The correct answer is "Offerings that render services that create value".
Value creation is nothing but the primary objective of any business to create value for customers, employees, investors etc. by using different business strategies. It is nothing but the action that increase the worth of the goods, services or the organization. Primary activities in value creation in Porter value chain include inbound Logistics, Operations, Outbound Logistics, Marketing and Sales, and services. The secondary activities include human resource management, technology, infrastructure and procurement. Companies focus on building brand value by using different strategies and business practices that cannot be gained through incremental approach.
The correct answer is "performed".
Service refers to the support and assistance provided to the prospect or existing customers in a highly professional and helpful way by the company in order achieve customer satisfaction and customer delight.. This include pre-sale service, service during sale, after sale service, complaint handling, resolving queries, etc. Service is produced and consumed simultaneously so service is being performed rather than produced.
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