1. Paid product placements must now be disclosed in the credits at the end of a

Question

1. Paid product placements must now be disclosed in the credits at the end of a production in the U.S. by law. Paid product placements must now be disclosed in the credits at the end of a production in the U.S. by law. Select one: True False

2. In the U.S., nearly half of all television advertisements feature a celebrity endorser. Select one: True False

3. Which buzz generating technique leverages a firm’s customers to generate advertising and create buzz? Select one: a. Fake shoppers b. Product pushing c. Consumer generated advertising d. Stealth campaigns e. Imitation evangelism

4. Consumer generated advertising is usually cheaper to produce than traditional advertising. Select one: True False

5. The “Red Bull Patrol” discussed in your readings is an example of product pushers. Select one: True False

Explanation / Answer

1.True .In the United States, most mandatory disclosure laws don’t matter much if the publishers can present the disclosures obscurely, such as in the rapidly scrolling credits at the end of a TV show. .

2.False

3.Stealth campaigns.A variety of companies can use stealth marketing techniques to drum up buzz for a product. It is most commonly used by larger companies that can afford to use multiple marketing strategies for a single product; although, stealth marketing has also been used successfully by small companies to create interest in a new product.

4.True

5.True

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