A researcher wants to study how aware city residents are of current mall shoppin

Question

A researcher wants to study how aware city residents are of current mall shopping promotions. She has developed a brief quiz and wants to estimate the average score residents would score. The researcher has decided to complete a single-stage cluster sample.

A. The researcher would randomly select city blocks and sample all residents in the block by giving them a copy of the quiz to complete. B. The researcher would randomly select city blocks and randomly sample all residents in the block by giving them a copy of the quiz to complete. C. The researcher would randomly select telephone numbers from the local phone book and call and give the quiz to the person answering the phone. D. The researcher would randomly select city blocks from the different districts in the community and randomly sample all residents in the block by giving them a copy of the quiz to complete. E. None of the above would result in a single-stage cluster sample.

Explanation / Answer

A. The researcher would randomly select city blocks and sample all residents in the block by giving them a copy of the quiz to complete.

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