Question 17 Previous Next> Which of the following combinations of actions will l

Question

Question 17 Previous Next> Which of the following combinations of actions will likely provide the LEAST competitive benefits in helping a company catch the eye of action camera shoppers, significantly increase overall buyer appeal for its cameras versus rival brands, and cause more camera shoppers to purchase its brand instead of rival brands in each of the four geographic regions? Increasing its P/Q rating from 5.5 stars to 6.3 stars and increasing spending for advertising from levels that are $1,000,000 above the prior-year regional averages to levels about $3,000,000 above the prior-year regional averages in all four geographic regions Adding 2 to 3 models to the company's line of cameras Increasing spending for retailer support by $400,000 in all four geographic regions and instituting $10 reductions in the average wholesale prices charged to camera retailers in each geographic region Increasing the number of weekly sales promotion from 4 to 5 in all four regions but also decreasing the percentage discounts to camera retailers during these promotions to under 5% Increasing the warranty period from 60 days in each region to 180 days in each region and increasing the number of camera models from 4 to 6

Explanation / Answer

17- The option which will give Least competitive benefit is adding 2 to 3 models to the company’s lines of cameras. Other options like increasing the P/Q ratings and spending on advertisement, spending on retailer support, increasing numbers of weekly sales promotion and increasing the warranty period will be beneficial options for the company to catch the eye of camera shoppers.

18- Option 4 is correct that temporarily reducing annual camera and drone output at assembly facilities so that the saved cash will be used to repurchase shares of stock in year 10 and beyond.

19- Option 5 is correct. This is of considerable value to mangers of companies looking as evidence that their company needs to cut prices and spend more money on other efforts like marketing and sales as well as market share analysis in one or more geographic region.

20- Option 2 is correct that company should strive to become the dominant seller of action cameras and UAV Drones so that the maximum profits can be achieved which will ultimately drive increase in EPS.

19-

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