18. Creating a \"front door\" for a company\'s Web site is an example of: a. bus

Question

18. Creating a "front door" for a company's Web site is an example of: a. business process reengineering b. differentiating customers by needs c. differentiating customers by value d. touchmapping 19. This is often the first dimension of the customer experience addressed by enterprises trying to become more customer-centric. a. Physical b. Behavioral c. Logical d. Intellectual 20. To best leverage information about a customer's needs, the next step after accumulating information about the customer is: a. differentiating the customer by value b. organizing and analyzing the information c. distributing the information to all employees who directly interact with the customer d. creating a customer portfolio

Explanation / Answer

18. The correct answer is B. Differentiating customers by needs

19. The correct option is B. Behavioural

20. The correct option is B. Organizing and analyzing the information

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