14. Customer interaction is the responsibility of: the sales department sales an

Question

14. Customer interaction is the responsibility of: the sales department sales and marketing sales, marketing, and customer service sales, marketing, customer service, and upper management a. b. c. d. 15. The dialogue information of most interest to a company pertains to a customer's: a. actual value and potential value b. satisfaction and lifetime value c. needs and potential value d. satisfaction and behavior 16. Businesses that benefit most from community knowledge: a. Banks b. B2B marketers c. Business that sells news and information d. all of the above 17. Which of the following types of customer profiles would help a company define why customer purchase its products or use its services? a. Need-based profile b. Behavior-based profile c. Demographic d. a and b

Explanation / Answer

14. The correct option is D

15. The correct option is B

16. The correct option is A

17. The correct option is D

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