Marketing Management an Art or a Science? Some marketing observers maintain that

Question

Marketing Management an Art or a Science? Some marketing observers maintain that good marketing is something that is more than anything an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that shares much in common with other business disciplines. Take a position: Marketing management is largely an artistic exercise and therefore highly subjective versus marketing management is largely a scientific exercise with well-established guidelines and criteria.

Explanation / Answer

I believe Marketing Management is both an Art and a Science. Knowing your customers and branding your company and products accordingly is certainly an Art, which marketers are master in. While there are lots of data and brainstorming involved which are based on analysis of market, competitors, industry etc and strategies are made accordingly, which is why Marketing Management can be considered as a Science.

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