Market segments may be defined as groups of people who buy for a common reason.

Question

Market segments may be defined as groups of people who buy for a common reason. For instance, millions buy certain automobiles based on the prestige they gain from driving these vehicles (e.g. Mercedes Benz). On the other hand, some car buyers don't care about prestige and buy for gas mileage reasons.

In this vein, some organizations attempt to capture more than one market segment through the use of more than one product. For example, Budweiser captures market share in the lite beer segment with Bud light, the high end segment with Michelob and the low end segment with Busch.

With this in mind, discuss other industries, and specifically companies, who also do this. Hint: Toyota also produces Lexus (high end), Scion (low end) and it's mid-range Toyota lines (with models like the Camry). Use the internet for this, and cite your sources.

Explanation / Answer

The mobile phone industry is also one of the industry where the customer base is of a great cluster where a same company serves the high end ,medium & low end customers .

Say suppose Samsung an MNC where in it serves all the cluster of customer base from phones with say 10$ to ranging2500$ serving premium categeory of customers with Niche and other product diversifications etc.,

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