1.A Turf Analysis was run to look at the influence of different groups of people
ID: 3268788 • Letter: 1
Question
1.A Turf Analysis was run to look at the influence of different groups of people on consumers’ decision making process?
2.What is the reach of the best combination of 3 methods?
3.How much better is that than the second best combination of 3 methods?
4.What advice would you give your client about using the results of this analysis?
1 TURF Summary: Best Portfolios for Each Size 2 Size ReachFreq. 39.13% 565 65.48% 1,076 76.13% 1,317 85.15% 1,544 91.47% 1,684 Portfolio Friend(s) Friend(s) OR Family Friend(s) OR Family OR work colleague(s) Friend(s) OR Family OR work colleague(s) OR Acquaintance(s)I have met in-person Friend(s) OR Family OR Work colleague(s) OR Acquaintance(s) I have met in-person OR Others posting/chatting online, but nobody that I knoww Friend(s) OR Family OR Work colleague(s) OR Acquaintance(s) I have met in-person OR Friend(s) or acquaintance(s) I only know online, but have never met in person OR Others posting/chatting online, but nobody that I know 6 97.07% 1,875 9 Best Portfolios of Size 1 10 Rank Reach 39.13% 35.35% 16.67% Freq. 565 511 241 Portfolio Friend(s) Family work colleague(s) 12 2 13 3 14 Best Portfolios of Size 2 15 Rank 16 1 17 2 18 3 19 Best Portfolios of Size 3 20 Rank Reach 65.48% 51.02% 50.05% Freq. 1,076 806 793 Portfolio Friend(s) OR Family Friend(s) OR work colleague(s) Friend(s) OR Acquaintance(s) I have met in-person RechFreq. PortfolioExplanation / Answer
0.99%
Friends or Family or Work Colleague(s) is the BEST COMBINATION OF 3 METHODS,
with a reach of 76.13%
It is better than the next best combination, by 0.99%.
Advice about using the results of this analysis : In case a maximum of three options can be used, "Friends or Family or Work Colleague(s)" should be used.
However, if only two can be afforded, then "Friends Or Family" with a reach of 65.48% can also be used effectively.
Kindly Upvote if Helpful :)
Combination ( of three only) Freq Reach Friends or Family or Work Colleague(s) (BEST COMBINATION OF 3 METHODS) 1317 76.13% Friends or Family or Acquaintance(s) I've met in-person 1304 75.06% difference(absolute) 13 1.07% difference(%age) 0.99%0.99%
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