45. Which of the following is an example of upward communication in an organizat

Question

45. Which of the following is an example of upward communication in an organization? (A) A suggestion box (B) An instructional manual for assembling a product managers a customer (C) Memos exchanged between two brand D) A marketing employee's sales pitch to 46. The business manager of a minor league baseball team in a rural area notices that Monday games are sparsely attended. Offering special ticket prices to Monday games for residents of adjoining counties results in increased sales. The manager is responding to which of the following service characteristics? (A) Intangibility (B) Inconsistency (C) Perishability (D) Lack of credibility 47. Sara Sushi's app, which is installed on mobile devices, notifies customers when they are within half a mile of the restaurant, displays the special offering of the day, lists the user's social media contacts who are in the restaurant, and offers a 10 percent discount for purchases in the next hour. The strategy employed in the app is an example of which of the following? (A) Ad serving (B) Mass marketing (C) SoLoMo marketing (D) Public relations 48. Which of the following about striking workers in an economic strike is true? (A) Striking workers can lose their jobs (B) Striking workers can lose their jobs to (C) Striking workers are compensated by the (D) Striking workers are known as "yellow dog" permanently replacement workers only temporarily. employer as if they were working workers under the National Labor Relations Act.

Explanation / Answer

45) The answer is Option A. A suggestion Box.
Suggestion box is type of coomunication, where all levels of organisation can reach to other levels, which inturn helps in upward communication and the other options are irrelevant in the course of action corresponding to upward communication.

46) The answer is Option D. Lack of credibility,
As it is a minor league baseball team, the manager finds difficult to bring crowd to the ground as it lacks credibility, so he offered special prices which helped in increasing the ticket sales. The other options like tangibility, inconsistemcy, perishability is less related to the increase of sales and the way manager handled the problem.

47)The answer is Option C. SoLoMo Marketing,
SoLoMo marketing stands for scoial, local, mobile marketing. As here the app notifies the person who is near to the chain of restaurant which gives the information of local. It analyzes the social contacts of persons who are in the nearest restaurant and notifies them, so it uses the element of social marketing and the final option is Mobile, as it is app based notification and the mode of marketing is through is mobile. so the way the company chosen is SoLoMo marketing. It cant be mass marketing as it is not serving huge people, it cant be ads servicing, as it is not displaying ads, it is pushing notification, and its not public relation, it is customer centric.

48)The answer is Option D. The Striking workers are known as "Yellow dog" workers under the National Labour Relations Act, As per the question, the others statements of striking workers loses their jobs temporarily, permanently and gets compenstated by the company as if they are working are false statemetns. they are treated as Yellow Dog workers is the only right statement

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