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There is some evidence indicating that people with visible tattoos are viewed mo

ID: 3258206 • Letter: T

Question

There is some evidence indicating that people with visible tattoos are viewed more negatively than people without visible tattoos (Resenhoeft, Villa, & Wiseman, 2008). In a similar study, a researcher first obtained overall ratings of attractiveness for a woman with no tattoos shown in a color photograph. On a 7-point scale, the woman received an average rating of = 4.9. The distribution of ratings was normal with a standard deviation of = 0.84. The researcher then modified the photo by adding a tattoo of a butterfly on the woman’s left arm. The modified photo was then shown to a sample of n = 16 students at a local community college. The students used the same 7-point scale to rate the attractiveness of the woman. The average score for the photo with the tattoo was M= 4.2.

Do the data indicate a significant difference in rated attractiveness of a woman who appeared to have a tattoo? Use a two-tailed test with = .05.

Compute Cohen’s d to measure the size of the effect.

Explanation / Answer

given we have a population with both mean and standard deviation, mu = 4.9, sigma = .84

sample, n = 16, with a mean of M = 4.2.

Step 1: let us state hypotheses
Hsub0: mu = 4.9
Hsub1: mu =/= 4.9 (not equal to)

Step 2: now we need to find the critical z value using the z-table

given alpha = .05  It's two-tailed test
the associated z-value: 1.96 as it is a two-tailed test, we have two critical z values
z(crit) = +/- 1.96

Step 3: we know that z formulea is given by
z = (M-mu)/Standard error
Standard error = sigma/sqrt(n) = .84/sqrt(16) = .84/4 = 0.21
z = (M-mu)/standard error = (4.2 - 4.9)/0.21 = (-0.7)/0.21 = -3.333...

Step 4:by Comparing z values to decide whether to reject or fail to reject the null.
z-observed = -3.33 < -1.96 = z-critical, so we reject the null.
Cohen’s d to measure the size of the effect.
Cohen's d = (mu(with treatment) - mu(without treatment))/sigma
so we get mu(with Tx) = 4.2 and mu(w/o Tx) = 4.9 and the given sigma was 0.84.
Cohen's d = (4.2-4.9)/0.84 = (-0.7)/0.84 = -0.8333... ~ -0.83

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