Nature of the product: This factor includes physical characteristics of the prod

Question

Nature of the product: This factor includes physical characteristics of the product and determine how they going to impact a particular channel of distribution. It includes factors like Perishability, unit of product, weight of product etc. Nature of the market: It is very important to choose the proper channel according to the market. This includes factors like industrial market, size of order, number of prospective buyers and buying habits of customers. Middleman: For marketing channel, it is important to see the nature of middleman. Factors include cost of distribution of goods, services provided by middleman, greater volume of sales.

Explanation / Answer

Nature of the product, Nature of the market has significant co relation. Thje product persihability , units ( which may vary from country to country & also product to product), Market nature also varies from economies in a particular region, fluctuation can happen with changing economic and political condition. Role of middlemen sometimes reduce the effect of prodit to the manufactures ( especially in field like agriculture)

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