As a new leader, you must prepare a report for the CEO that assesses the organiz

Question

As a new leader, you must prepare a report for the CEO that assesses the organization’s overall alignment between its vision, mission, values, and strategy. This report should consist of the following sections:

An analysis of the strategic cascade of the organization
This includes assessing the organization’s strategy and market position. Use the framework implied in Michael Porter’s (1997) article “What is Strategy.” When describing the business strategy of your organization, consider the following questions:

What is the target market (target customer)?

What is your organization's value proposition (How does it deliver value that satisfies the target’s wants and needs?)?

How is your product or service positioned in the market (What specific features and attributes define the product/service and how is its value reflected in its pricing, distribution, marketing communications, etc.?)?

How is your organization sustainably different from your competitors (What is the source of uniqueness and how sustainable is it from being diminished by competitors?)?

A strengths, weaknesses, opportunities, and threats (SWOT) analysis
A SWOT analysis is a strategy planning tool that examines both internal and external environments for factors and trends that should shape planning and operations over the next five years. Environmental factors internal to the company are classified as strengths (to be leveraged) or weaknesses (to be mitigated), while external factors are classified as either opportunities (to be pursued) or threats (to be monitored and responded to).

Some primer questions for the SWOT analysis include the following:
Strengths

What advantages does your organization have?

What do you do better than anyone else?

What unique or lowest-cost resources can you draw upon that others cannot?

What do people in your market see as your strengths?

What factors mean that you "get the sale"?

What is your organization's unique selling proposition (USP)?

Weaknesses

What aspects of your product or service could you improve?

What market segments or competitive areas should you avoid?

What are people in your market likely to see as weaknesses?

What factors can make you lose sales?

Opportunities

What good opportunities can you spot?

What interesting trends are you aware of?

Useful opportunities can come from such things as the following:

Changes in technology and markets on both a broad and narrow scale

Changes in government policy related to your field

Changes in social patterns, population profiles, lifestyle changes, and so on

Local events

Threats

What obstacles do you face?

What are your competitors doing?

Are quality standards or specifications for your job, products, or services changing?

Is changing technology threatening your position?

Do you have bad debt or cash-flow problems?

Could any of your weaknesses seriously threaten your business?

Explanation / Answer

1. Target market is people seeking motivation.
2. Organisation value proposition is to provide with required soft skills and motivation for the employees to perform the job efficiently.
3. Positioning in the market: Along with motivation give training thought mein and building emotional quotient and general life skills,
4. Our product is sustainably different from competitor in terms of better service provided and regular follow up to ensure that the training is implemented by the employees.

Strengths:
Advantages include inherent passion for service and teaching, and making world a better place.
Low cost resources would be an animated white board software use to create interactive videos.
people in my market see my knowlege about motivation as strength.
Good presentation means better sail.
USP is adding wisdom to the management skills.

Weakness:
Inconsistency can make to lose sales.
whole world is target market there are no market segment or competitive areas to be avoided.
Presentation and communication skills can be improved upon

Opportunities
People are getting more health conscious and diverting their attention towards thought management
More and more consumptions of information in the form of video.
Increased use of smartphone and internet
Self-help is an industry worth 11 million dollars in United States

Threats:
Better videos are being created by competitors.
Market is too competitive.
Low entry barrier and exit barrier

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