The Ritz-Carlton Hotel used a customer opinion questionaire to obtain performanc

Question

The Ritz-Carlton Hotel used a customer opinion questionaire to obtain performance data about its dining and entertainment services (The Ritz-Carlton Hotel, Naples, Florida, February 2006). Customers were asked to rate six factors: Welcome, Service, Food, Menu Appeal, Atmosphere and Overall Experience. Data were recorded for each factor with 1 for Fair, 2 for Average, 3 for Good, and 4 for Excellent.

1. The customer responses provided data for six variables. Are the variables qualitative or quantitative?

2. What meaurement scale is used?

Explanation / Answer

1. Since fixed calculation and base is given to the responses in terms of number ,and certain analysis could be done from these numbers , therefore these variables are quantitative.

2. Measurement scale used is known as ordinal scale because different choices and preferences are given different orders that too in a particular increasing/decreasing order

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