The Ritz-Carlton Hotel used a customer opinion questionaire to obtain performanc

Question

The Ritz-Carlton Hotel used a customer opinion questionaire to obtain performance data about its dining and entertainment services (The Ritz-Carlton Hotel, Naples, Florida, February 2006). Customers were asked to rate six factors: Welcome, Service, Food, Menu Appeal, Atmosphere and Overall Experience. Data were recorded for each factor with 1 for Fair, 2 for Average, 3 for Good, and 4 for Excellent.

1. The customer responses provided data for six variables. Are the variables qualitative or quantitative?

2. What meaurement scale is used?

Explanation / Answer

1. All six factors Welcome, Service, Food, Menu Appeal, Atmosphere and Overall Experience are the qualitative type data.

because we cannot measure them in numbers.they are charactics of the hotel.

Therefore it is qualitative variable.

2.

1 for Fair, 2 for Average, 3 for Good, and 4 for Excellent.

it ordinal scale data.

becuase

The various categories can be logically arranged in a meaningful order. However, the difference between the categories is not “meaningful”.

Here all sale are logically arranged but not a meaningful difference.

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