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A researcher studying the effect of price cuts on consumers\' expectations makes

ID: 3226461 • Letter: A

Question

A researcher studying the effect of price cuts on consumers' expectations makes up two different histories of the store price of a hypothetical brand of laundry detergent for the past year. Eight students in a class view one or the other price history on a compiler. Some students see a steady price, whereas others see regular sales that temporarily cut the price. Students are asked the price they would expect to pay. This is an example of a matched pairs experiment. a two-factor design. a randomized comparative experiment. a randomized observational study.

Explanation / Answer

Answer
Two factor design
A two-factor factorial design is an experimental design in which data is collected for all possible
combinations of the levels of the two factors of interest.
• If equal sample sizes are taken for each of the possible factor combinations then the design is a
balanced two-factor factorial design.

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