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Data Presentation and Interpretation: Choose one of the research scenarios in th

ID: 3224441 • Letter: D

Question

Data Presentation and Interpretation: Choose one of the research scenarios in the attachment below and respond to the prompt.

4a. Chi-Square Goodness of Fit: A researcher wanted to evaluate preferences for cars between Ford and Chevy. Review the data below and present your interpretation of the data in APA format. Explain how you arrived at your answer.

Descriptive Statistics

N

Mean

Std. Deviation

Minimum

Maximum

Preference

35

1.4571

.50543

1.00

2.00

Preference

Observed N

Expected N

Residual

Ford

19

17.5

1.5

Chevrolet

16

17.5

-1.5

Total

35

Test Statistics

Preference

Chi-Square (a)

.257

df

1

Asymp. Sig.

.612

a. 0 cells (0%) have expected frequencies less than 5. The minimum expected cell frequency is 17.5.

4b. Chi-Square Test for Independence: A researcher wanted to test whether the preference for Coke, Pepsi, or Sprite depended on gender (male or female). Review the data below and present your interpretation of the data in APA format. Explain how you arrived at your answer.

Case Processing Summary

Cases

Valid

Missing

Total

N

Percent

N

Percent

N

Percent

prefer*gender

152

100.0%

0

0%

152

100.0%

prefer * gender Crosstabulation

gender

Total Females

Females

Males

prefer

Coke

Count

21

33

54

% within prefer

38.9%

61.1%

100.0%

% within gender

23.3%

53.2%

35.5%

Pepsi

Count

42

17

59

% within prefer

71.2%

28.8%

100.0%

% within gender

46.7%

27.4%

38.8%

Sprite

Count

27

12

39

% within prefer

69.2%

30.8%

100.0%

% within gender

30.0%

19.4%

25.7%

Total

Count

90

62

152

% within prefer

59.2%

40.8%

100.0%

% within gender

100.0%

100.0%

100.0%

Chi-Square Tests

Value

df

Asymp. Sig. (2-sided)

Pearson Chi-Square

14.358(a)

2

.001

Likelihood Ratio

14.358

2

.001

Linear-by-Linear Association

9.953

1

.002

N of Valid Cases

152

a. Zero cells (0%) have expected count less than 5. The minimum expected count is 15.91.

Cramer’s V

Formula

Value

2/ N x dfsmaller

Cramer’s V

14.358 / 152 x 1 = .094

.307

N of Valid Cases

152

N

Mean

Std. Deviation

Minimum

Maximum

Preference

35

1.4571

.50543

1.00

2.00

Explanation / Answer

Question-4a

The assumption of chi-square test of goodness of fit are satisfied as expected count are all greater than 5. The results of chi-square test were not significant at even 10% level of significance ,2(1)=0.26, p=0.612. Hence, there is equal preference of Ford and Chevy cars amongst customers.

Question-4b

The assumption of chi-square test of goodness of fit are satisfied as expected count are all greater than 5. The results of chi-square test were significant at 0.1% level of significance ,2(2)=14.36, p=0.001. Hence, preference for coke , pepsi or Sprite depends on gender.