Suppose you get a part-time job with a market research firm for the holiday seas

Question

Suppose you get a part-time job with a market research firm for the holiday season, and you are asked to conduct consumer opinion surveys at the local shopping mall. In particular, you are instructed to ask every fifth person who enters the south entrance to the mall if they woulud be willing to answer three questions about a new restaurant chain. What type of sampling is used to conduct this survey?

Cluster sampling

Simple random sampling

Stratified sampling

Systematic sampling

Cluster sampling

Simple random sampling

Stratified sampling

Systematic sampling

Explanation / Answer

Systematic sampling is a type of probability sampling method in which sample members from a larger population which is all the people coming to the mall here are selected at a fixed periodic interval which is 5 here as we are sampling every 5th person entering the mall.

Therefore D) Systematic sampling is the correct answer here.

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