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In an experiment designed to assess the effects of disclosure of ingredients on

ID: 3176684 • Letter: I

Question

In an experiment designed to assess the effects of disclosure of ingredients on the experience of taste, Lee, Frederick, and Ariely (2006) approached patrons at a local pub and asked them to taste and rate a new beer: the MIT Brew. Some participants were told about the secret ingredient in the beer (a few drops of balsamic vinegar) either before tasting (before condition) or after tasting but before rating (after condition). Other participants were not told anything regarding the secret ingredient (not told condition). For this study indetify.

A. identify population

B. sample

C. independent variable

D. levels of independent variable

E. dependent variable

Explanation / Answer

A.Population is the people who drink new beer( their experience of taste)

B. Patrons at a local pub

C.Independent variable is the condition: i.e.Told condition and untold

D. Two levels:Told condition and untold

E. Rating from the people

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