QUESTION 13 2 points saved 13. Coca-Cola is the market leader in the global beve

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QUESTION 13 2 points saved 13. Coca-Cola is the market leader in the global beverage market. The original brand called the Classic appeals to older, mature consumers. Diet Coke is perfect for the middle-aged mom or dad For the youthful hipster, there's Coke Zero. And, for the new-age type, there's Sprite. Coca-Cola uses (a/an) undifferentiated marketing strategy Ob. mass marketing strategy c. segmented (differentiated) marketing strategy concentrated marketing strategy QUESTION 14 2 points Save Answer

Explanation / Answer

C is right. Segmented marketing strategy seems to be the case. As every segment is targeted in a customized way.

Why are others not the answer is below:

Undifferentiated marketing strategy focuses on an entire target market rather than a segment of it. This strategy employs a single marketing mix -- one product, one price, one placement and a single promotional effort
So, undifferentiated marketing strategy doesn't seem to be the case.

Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy. So, mass marketing strategy doesn't seem to be the case.

An organization that adopts a concentration strategy chooses to focus its marketing efforts on only one very defined and specific market segment. So, concentration marketing strategy doesn't seem to be the case.

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