An advertising agency has developed Internet and television ads for a particular

Question

An advertising agency has developed Internet and television ads for a particular business. Each Internet ad costs dollar 200 per run and each television ad costs $500 per run. The business does not want the sum of Internet and television ads to be run to exceed 130 times. The agency estimates that each viewing of the Internet ad will reach 1000 people and each airing of the television ad will reach 1500 people. If the total amount to be spent on ads is not to exceed dollar 15,000, how many times should each type of ad be run so that the total number of people reached is a maximum? Let x represent number of times Internet ad runs and y represent number of times television ad runs. Identify the constraint on number of times ads are run: 200x + 500y lessthanorequalto 15000 State the objective function. P = 200x + 500y P = 1500a: + lOOOy

Explanation / Answer

x: number of times internet ad runs

y: number of times television ad runs

9. (B) x+y< or equal to 130 , as we require constraint on number of times ads run here it is given sum of ads should not exceed 130 and x and y are internet ad runs and television ad runs so their sum should not exceed 130

if they ask about costs of internet constraint then answer is (A)

10 answer is (C) P=1500x+1000y , because we requirethe ad should reach maximum no.of people so it is our main objective heance the answer

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