A researcher studying the effect of coupons on consumers’ expectations makes up

Question

A researcher studying the effect of coupons on consumers’ expectations makes up two different series of ads for a hypothetical brand of cola for the past year. Students in a family science course view one or the other sequence of ads on a computer. Some students see a sequence of ads with no coupon offered on the cola, while others see regular coupon offerings that effectively lower the price of the cola temporarily. Next, the students are asked what price they would expect to pay for the cola.

What is the response variable?

A)The price student expects to pay

B)The typle of ad shown to the studen

Explanation / Answer

Response variable is A)The price student expects to pay

Explanation: This study represents the experiment.The explanatory and response variables are identified by observing the variables which are used for prediction and the variables which are used for response, respectively.

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