A tabletop survey by a restaurant asked the question shown below Were the food a

Question

A tabletop survey by a restaurant asked the question shown below Were the food and beverage presentations appealing? Yes (a) What kind of response scale has been used? A binary response scale O Pictograms Ranked choices O Check-boxes Likert scale (b) Choose an alternative response scale that would be more sensitive to differences in opinion. Ranked choices O Likert scale Open-ended O Check-boxes 0 A binary response scale O Pictograms (c) Choose possible sources of bias in this type of survey. O Sampling error Nonresponse bias OSelf-selection bias Interviewer error Response error eBook & Resources eBook: Describe basic.elements of survey fypes, survey designs, and response scales eBook: Recognize a Likert scale and know how to use it

Explanation / Answer

a) A binary response scale

b) Likert scale

Likert scales are widely used to measure attitudes and opinions with a greater degree of nuance than a simple “yes/no” question. The Likert Scale is a 5 or 7 point scale that offers a range of answer options — from one extreme attitude to another, like “extremely likely” to “not at all likely.”

c) Response error

Response error refers to any error introduced into the survey results due to respondents providing untrue or incorrect information.

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