Which of the following is the most important consideration in avoiding bias in s

Question

Which of the following is the most important consideration in avoiding bias in surveying?      

A) Taking care to choose individuals who you feel are representative of the population in terms of as many characteristics as you can list

B) Picking a sampling method in which every possible combination of people has the same chance of being selected

C) Making sure that every individual in the population of interest is invited to respond

D) Sending out a large enough number of surveys so that even if the response rate turns out to be low, you will have sufficient numbers of responses to do statistical analysis

E) Taking care that the words used are not so neutral that they will be boring to potential respondents

Explanation / Answer

Most important consideration in avoiding bias in surveying is picking a sampling method in which every possible combination of people has the same chance of being selected.

Option B is correct.

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