Negative Word-of-Mouth Switching Concerned about Big Data Age 3.00 4.75 4.00 1 3
ID: 3047923 • Letter: N
Question
Negative Word-of-Mouth Switching Concerned about Big Data Age 3.00 4.75 4.00 1 3.00 6.80 6.00 2 3.33 4.53 7.00 2 5.33 5.44 6.00 2 6.33 3.21 5.00 2 4.00 5.44 6.00 3 3.00 4.53 6.00 2 2.00 2.72 7.00 2 4.33 2.24 7.00 1 2.00 4.08 2.00 1 5.67 6.80 6.00 1 3.00 6.35 6.00 3 1.00 1.36 6.00 2 4.00 4.00 7.00 1 3.00 5.00 6.00 2 6.33 2.75 6.00 4 4.33 2.50 2.00 4 6.00 6.50 6.00 3 4.33 3.50 6.00 2 4.00 6.25 2.00 2 4.00 5.75 6.00 3 6.00 1.50 5.00 1 2.00 3.25 5.00 2 4.00 5.75 5.00 3 1.33 2.50 4.00 2 5.00 4.50 2.00 2 5.00 5.25 4.00 3 3.00 4.00 4.00 4 2.00 4.25 1.00 2 2.67 6.00 5.00 2 3.33 3.25 5.00 4 3.00 6.00 6.00 2 4.00 6.25 5.00 3 4.33 6.25 4.00 2 4.00 5.00 4.00 2 4.00 5.00 6.00 2 4.00 5.50 1.00 4 5.00 4.00 6.00 2 5.67 5.50 3.00 2 5.00 5.25 4.00 2 4.67 7.00 7.00 4 4.00 4.75 3.00 3 3.00 5.75 6.00 2 6.00 1.00 7.00 1 6.00 6.50 2.00 3 1.00 4.50 6.00 1 4.33 4.75 6.00 1 7.00 5.50 5.00 4 5.00 4.25 7.00 4 4.67 6.00 7.00 3 3.33 5.50 5.00 2 5.00 4.00 5.00 2 2.00 5.50 6.00 1 2.00 4.00 7.00 2 5.33 5.75 7.00 3 3.00 5.50 6.00 1 5.33 6.00 5.00 1 5.33 7.00 5.00 3 5.00 6.00 6.00 2 5.00 5.25 5.00 2 6.33 7.00 7.00 2 3.00 4.25 7.00 2 4.00 5.50 7.00 1 4.33 2.00 5.00 2 4.67 4.00 6.00 2 1.00 5.00 7.00 4 5.00 6.00 5.00 4 4.00 4.00 6.00 4 4.33 5.00 4.00 4 1.00 4.00 7.00 2 3.00 6.00 6.00 1 3.67 6.75 4.00 1 1.00 5.00 2.00 3 2.00 4.50 7.00 2 2.00 5.25 5.00 4 2.00 3.50 7.00 2 1.00 6.00 4.00 2 1.33 5.25 5.00 4 1.00 3.50 7.00 2 6.33 6.00 6.00 4 1.67 4.00 7.00 3 4.00 5.00 7.00 3 6.00 6.75 4.00 2 1.33 5.50 7.00 2 2.00 5.00 5.00 2 1.00 3.25 5.00 2 1.00 2.00 6.00 1 2.00 4.00 7.00 4 5.33 4.50 2.00 1 2.00 5.00 4.00 4 2.00 4.25 6.00 4 1.00 3.75 5.00 3 2.00 5.00 7.00 3 2.00 3.75 5.00 2 3.00 7.00 7.00 2 1.33 5.25 6.00 4 3.00 4.00 7.00 2 1.00 7.00 7.00 2 2.00 4.75 5.00 2 1.00 3.25 4.00 2 1.00 5.25 7.00 1 1.00 3.50 6.00 2 2.00 3.50 7.00 2 1.00 2.00 2.00 2 1.00 6.25 5.00 1 1.00 2.75 6.00 3 1.00 6.50 7.00 2 2.00 3.00 6.00 2 3.00 3.75 7.00 1 1.00 4.00 4.00 2 2.00 5.50 3.00 4 1.00 6.00 4.00 4 5.33 6.00 4.00 3 1.00 3.50 5.00 1 2.00 2.00 6.00 2 3.00 4.75 7.00 1 2.00 5.00 5.00 4 4.00 6.00 5.00 4 4.67 4.00 5.00 2 5.00 4.75 7.00 2 4.33 4.75 5.00 2 3.67 5.50 3.00 2 2.00 4.25 5.00 2 5.00 7.00 7.00 4 3.33 6.00 6.00 2 7.00 4.00 6.00 4 2.00 4.75 3.00 4 4.67 5.00 5.00 2 4.33 4.75 5.00 2 3.00 5.50 7.00 3 1.33 5.25 7.00 2 1.00 4.00 3.00 2 4.33 5.00 7.00 2 3.67 4.50 7.00 4 2.67 4.75 2.00 2 2.00 5.50 6.00 1 4.33 4.00 3.00 1 4.00 4.00 1.00 2 1.00 7.00 4.00 2 5.67 6.25 4.00 1 1.67 3.25 6.00 4 2.00 5.25 5.00 2 3.67 4.25 7.00 1 3.33 5.75 4.00 1 4.33 6.25 6.00 2 4.33 6.25 4.00 2 2.00 3.50 6.00 4 6.00 1.50 5.00 3 2.00 4.75 4.00 2 4.00 6.25 6.00 3 6.00 6.50 6.00 4 2.67 5.00 5.00 1 4.00 5.75 5.00 3 1.33 6.25 7.00 1 2.00 4.25 2.00 4 4.67 5.00 7.00 4 5.00 4.75 7.00 2 2.00 4.25 7.00 2 4.67 5.25 6.00 1 1.00 6.00 6.00 2 4.33 5.00 7.00 3 2.67 6.50 5.00 2 3.00 4.00 6.00 2 5.00 5.00 6.00 1 3.33 5.50 7.00 2 4.67 1.00 6.00 1 5.00 6.00 4.00 4 2.00 5.00 5.00 3 3.00 4.50 6.00 3 3.00 5.50 6.00 2 5.67 5.50 7.00 2 2.00 5.75 4.00 2 2.00 6.00 6.00 2 4.67 5.00 7.00 4 3.67 5.00 6.00 4 4.33 6.50 5.00 4 2.00 4.75 5.00 1 6.00 7.00 3.00 2 1.00 4.50 7.00 4 5.00 4.25 7.00 2 2.00 4.00 4.00 3 5.00 6.25 4.00 2 1.00 4.25 5.00 1 3.00 6.00 6.00 2 5.33 5.75 5.00 3 2.33 4.25 6.00 3 3.67 6.00 7.00 2 2.00 5.00 4.00 2 5.67 1.00 6.00 2 5.33 6.25 4.00 4 1.00 4.25 7.00 2 3.00 4.00 6.00 2 4.67 5.25 7.00 2 5.33 6.25 4.00 2 5.00 5.75 5.00 1 3.00 5.25 7.00 2 4.00 3.00 6.00 2 These data represent customer responses (1-7 Likert scale) on whether they would falsify their personal information, spread negative word-of-mouth, switch to a different firm after a privacy failure. 1. Are there mean differences in likelihood to Falsify Data, Switching, and Negative Word- of-Mouth? 2. Do customers' concerns about big data vary across the four age groups? 3. Is there a difference between big data concerns for just the highest and lowest age groups (i.e., 1 vs. 4)?Explanation / Answer
Descriptives
N
Mean
Std. Deviation
Std. Error
95% Confidence Interval for Mean
Minimum
Maximum
Lower Bound
Upper Bound
NegativeWOM
1
35
3.3714
1.63668
.27665
2.8092
3.9336
1.00
6.00
2
95
3.1612
1.56181
.16024
2.8430
3.4793
1.00
6.33
3
29
3.7007
1.56129
.28992
3.1068
4.2946
1.00
6.00
4
38
3.5787
1.78514
.28959
2.9919
4.1654
1.00
7.00
Total
197
3.3585
1.62171
.11554
3.1306
3.5863
1.00
7.00
Switching
1
35
4.6249
1.53120
.25882
4.0989
5.1508
1.00
6.80
2
95
4.7746
1.32670
.13612
4.5044
5.0449
1.00
7.00
3
29
5.1824
1.18850
.22070
4.7303
5.6345
1.50
7.00
4
38
4.9539
1.11327
.18060
4.5880
5.3199
2.50
7.00
Total
197
4.8426
1.31027
.09335
4.6585
5.0267
1.00
7.00
ConBigData
1
35
5.4857
1.37993
.23325
5.0117
5.9597
2.00
7.00
2
95
5.3789
1.52412
.15637
5.0685
5.6894
1.00
7.00
3
29
5.3793
1.42463
.26455
4.8374
5.9212
2.00
7.00
4
38
5.2105
1.57956
.25624
4.6913
5.7297
1.00
7.00
Total
197
5.3655
1.48751
.10598
5.1565
5.5745
1.00
7.00
ANOVA
Sum of Squares
Degrees of Freedom
Mean Square
F
Sig.
Negative
Word Of Mouth
Between Groups
8.944
3
2.981
1.136
.336
Within Groups
506.526
193
2.624
Total
515.470
196
Switching
Between Groups
5.918
3
1.973
1.152
.329
Within Groups
330.576
193
1.713
Total
336.494
196
Concern about Big Data
Between Groups
1.441
3
.480
.214
.886
Within Groups
432.244
193
2.240
Total
433.685
196
There is NO significant difference about customer concern about big data in age group 1 and 4.
Descriptives
N
Mean
Std. Deviation
Std. Error
95% Confidence Interval for Mean
Minimum
Maximum
Lower Bound
Upper Bound
NegativeWOM
1
35
3.3714
1.63668
.27665
2.8092
3.9336
1.00
6.00
2
95
3.1612
1.56181
.16024
2.8430
3.4793
1.00
6.33
3
29
3.7007
1.56129
.28992
3.1068
4.2946
1.00
6.00
4
38
3.5787
1.78514
.28959
2.9919
4.1654
1.00
7.00
Total
197
3.3585
1.62171
.11554
3.1306
3.5863
1.00
7.00
Switching
1
35
4.6249
1.53120
.25882
4.0989
5.1508
1.00
6.80
2
95
4.7746
1.32670
.13612
4.5044
5.0449
1.00
7.00
3
29
5.1824
1.18850
.22070
4.7303
5.6345
1.50
7.00
4
38
4.9539
1.11327
.18060
4.5880
5.3199
2.50
7.00
Total
197
4.8426
1.31027
.09335
4.6585
5.0267
1.00
7.00
ConBigData
1
35
5.4857
1.37993
.23325
5.0117
5.9597
2.00
7.00
2
95
5.3789
1.52412
.15637
5.0685
5.6894
1.00
7.00
3
29
5.3793
1.42463
.26455
4.8374
5.9212
2.00
7.00
4
38
5.2105
1.57956
.25624
4.6913
5.7297
1.00
7.00
Total
197
5.3655
1.48751
.10598
5.1565
5.5745
1.00
7.00
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