eBook The Kroger Company is one of the largest grocery retailers in the United S

Question

eBook The Kroger Company is one of the largest grocery retailers in the United States, with over 2000 grocery stores across the country. Krager uses an online customer opinion Kroger customers were asked if they would be willing to pay more for products that had each of the following four charactaristies. The four questione were: Would you pay to obtain performance data about its products and services and learn about what motivates its customers (Kroger website, April 2012). In the survey more for products that have a brand name? products that are environmentally friendly? products that are organic? products that have been recommended by others? For each question, the customers had the option of responding "yes" if they would pay more or "no" it they would not pay more a. Is the data collected by Kroger in this example categerical or quantitative?

Explanation / Answer

This data is categorial data since the question that were asked by the company was categorial in nature.

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