KIbrom Negash Course Home ContentAssessmentsCommunication Heip ePortoli Discussi

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KIbrom Negash Course Home ContentAssessmentsCommunication Heip ePortoli Discussions List View Topic Chapter 3 . Settings Help Locked after Monday, February 5, 2018 11:59 PM CST. Must post first. Subscribe Hide Description For each scenario below, diagrammatically represent what you believe the design to be, using X (Independent variable), O (observation or measurement of the dependeet variable), C (Control Group), and or T (Treatment Group). Also note if the sample uses a random sample [R) Please see the last slide from this chapters powerpoiant sides for an example of how to diagram an experimental design 1. A leading manufacturer of frozen food products decided to test the effectiveness of an in-store display. Four large supermarkets, lecated near the company's main office, were selected for the experiment. The display was set up in two of the stores, and sales were monitored for a period of two weeks. The sales of the other two stores were also recorded, but no displays were used. Sales volume for the frozen food products increased 2% more in the stores that used the nam displays than m the stores that did not use the displays. 2. A manufacturer of a line of office equipment, based in Houston, Texas, marketed its products in the southwest U itod States geographic divisions, each headed by a divisional manager who had a staff of salespeople. which the sales personnel in five of the divisions typically participated. The divisional managers salesperson for each of the five months before and after the training program. compare them against sales changes in the other divisions. firm's management wanted to test the effectiveness of a new sales training program in of these five divisions were instructed to monitor sales for each The results were to be sent to the vice president of sales in Houston, who planned to 3. A new manufacturer of women's cosmetics was planning to retail the firm's prodacts through mail oeder. The firm's management was considering the use of direct-mail advertisements to stimulate sales of their products. Prior to committing themselves to advertising through direct mail, management conducted an ex sample of 1000 consumers was selected from Memphis, Tennessec. The sample was divided into two groups, with each subject being randomly assigned to one of the periment. A randoen two groups. Direct-mail advertisements were sent twice over a period of one month to respondents of ome of the groups. Two weeks later, respondents of both groups were mailed the company's catalog of cosmetics. Sales to each group were monitored. production of the pliers, Jack Bares, CEO, decided that the company should test the effectiveness of its sales promotion campaign. Jack chose four disparate cities in which to run the experiment. In two of the randomly chosen cities, Binghamton, New York and Manderville, Louisians, Milbar first questioned mechanics and parts people on their attitudes toward snap ring pliers. Next, Milbar ran the new pliers sales promotion campaign in the randomily chosen Ringhamton and Medford, Orgon Then Milbar went back to all four cities-Binghamion, Manderville, Medfond, and Omaha-and meassured mechanics' and parts people's atitudes toward the new and old snap ring pliers. 4. Milbar Corporation, a specialty hand-tool company located in Chagrin Falls, Ohio, was considering introducing a new style of snap ring pliers. Before it went ahead wich Start a New Thread Sort by: Subject A-Z Filter by: All Threads

Explanation / Answer

Please see the answers below

1)
Dependent variable : sales volume
Independent variable : Display/No Display
Treatment group : 2 stores with display
Control group : 2 stores with no display

2)

Dependent variable : sales
Independent variable : presence/absence of training program
Treatment group : sales after the training was conducted
Control group : sales before the training was conducted

This is a pre-post test scenrio

3)

Dependent variable : Sales
Independent variable : the 2 Groups
Treatment group : those who recieved direct mails
Control group :those who did not recieve direct mails

4)

Dependent variable : mechaincs and parts people attitude
Independent variable : Cities
Treatment group : Binghamton and Medford  
Control group :Newyork and Lousiana

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