Althoff and Roll, an investment firm in Augusta, Georgia, advertises extensively

Question

Althoff and Roll, an investment firm in Augusta, Georgia, advertises extensively in the Augusta Morning Gazette, the newspaper serving the region. The Gazette marketing staff estimates that 60% of Althoff and Roll's potential market read the newspaper. It is further estimated that 85% of those who read the Gazetteremember the Althoff and Roll advertisement.

What percentage of the investment firm's potential market sees and remembers the advertisement?

What percentage of the investment firm's potential market sees, but does not remember, the advertisement?

Althoff and Roll, an investment firm in Augusta, Georgia, advertises extensively in the Augusta Morning Gazette, the newspaper serving the region. The Gazette marketing staff estimates that 60% of Althoff and Roll's potential market read the newspaper. It is further estimated that 85% of those who read the Gazetteremember the Althoff and Roll advertisement.

Explanation / Answer

a) 0.6*0.85 = 0.51 = 51% sees and remembers

b) 0.6*0.15 = 0.09 = 9% sees but does not remember.

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