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Decision Making The buyer decision process begins with need recognition and ends

ID: 2811195 • Letter: D

Question

Decision Making The buyer decision process begins with need recognition and ends with post-purchase behavio Review each of the folowing situations relateo to the heaith club membership purchase, and thern drag it to the correct stage in the buying provess Need Recognition recently she has becume dissatsfied with the yogs dasses her gym offers. she wernts to take virryasa flow but does not worx to add separate yog"tudlo mcmbership to her expenscs Information Search Charkitte vkits the recommerded and eathers picing and dass cumaare dubs. Evaluation of Altermatives therlotte krves her new gym dnd tve veriety Ufdesses offered exreeds her expectations She does not regret learing her old gym for cne minute. Purchase Decision Ar happy hour on Thiursday night, halerte acks her friends and neighars who practice yoga and lve a Post-purchase Behavion Atter rece ving a mailer tram ane of her tap thaces

Explanation / Answer

The right side correpsonds in the below order

1. Need recognition

2.

Evaluatuon of Alternative

3

Post purchase behavior

4.

Information search

5.

Purcahse Decsiion

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