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Natasha\'s Flowers, a local florist, purchases fresh flowers each day at the loc

ID: 2781936 • Letter: N

Question

Natasha's Flowers, a local florist, purchases fresh flowers each day at the local flower market. The buyer has a budget of $940 per day to spend. Different flowers have different profit margins, and also a maximum amount the shop can sell. Based on past experience the shop has estimated the following NPV of purchasing each type:

NPV per

bunch

Cost per

bunch

Max.

Bunches

Roses

$3

$23

25

Lilies

$10

$24

10

Pansies

$6

$29

10

Orchids

$20

$82

5   

What combination of flowers should the shop purchase each day?

The profitability index for each choice is:         (Round to three decimal places.)

NPV per

bunch

Cost per

bunch

Max.

Bunches

Roses

$3

$23

25

Lilies

$10

$24

10

Pansies

$6

$29

10

Orchids

$20

$82

5   

Explanation / Answer

Profitability Index for Bunch of Roses = NPV per Bunch/Cost per Bunch = 3/23 = 0.130

Profitability Index for Bunch of Lilies = NPV per Bunch/Cost per Bunch = 10/24 = 0.417

Profitability Index for Bunch of Pansies = NPV per Bunch/Cost per Bunch = 6/29 = 0.207

Profitability Index for Bunch of Orchids = NPV per Bunch/Cost per Bunch = 20/82 = 0.244

So, preference wise, Lilies>Orchids>Pansies>Roses

So, shop will purchase the maximum bunches of Lilies 1st.

Maximum Bunches of Lilies = 10 & Cost per Bunch = $24. So, Cost incurred = 10 * 24 = $240

Balance amount = 940 - 240 = 700

Next the shop will purchase maximum bunches of Orchids.

Maximum Bunches of Orchids = 5 & Cost per Bunch = $82. So, cost incurred = 5 * 82 = 410

Balance Amount = 700 - 410 = 290

Next shop will try to buy maximum bunches of Pansies.

Maximum Bunches of Pansies = 10 & Cost per Bunch = $29. So, Cost incurred = 10 * 29 = 290

Balance amount = 290 - 290 = 0

So, the shop should buy 10 Bunch of Lilies, 5 Bunch of Orchids and 10 Bunch of Pansies.

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