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Kramerica Industires plans to introduce a new product to the market. Last week,

ID: 2769659 • Letter: K

Question

Kramerica Industires plans to introduce a new product to the market. Last week, Kramerica hired a marketing firm to develop a TV ad for the product. The marketing firm will develop the ad regardless of Kramerica's decision to continue the project or not. The project will require additional working capital of $300,000 which will be recovered at the conclusion of the project. The firm has spent $250,000 on R&D for this project. To launch the project Kramerica will have to invest $26 million today in plant and machinery. The plant and machinery have an economic life of 20 years and a salvage value of $4 million. The project is expected to generate sales of $9 million per year for 20 years. Of these, 20% are due to lost sales of the existing products of the company. The incremental variable costs of producing the product is $3.4m. Fixed costs are $700,000 per year. Kramerica's accountants have allocated $400,000 in managerial salaries to the project but no additional managers need to be hired. The company uses straight line depreciation. It has a marginal tax rate of 40% and a 10% cost of capital. The cash flow in year 5 (t=5) is $________.

Explanation / Answer

Sales - New Product

$ 9,000,000.00

Less: Lost Sales

$ 1,800,000.00

Less: Variable Cost

$ 3,400,000.00

Less: Fixed Cost

$      700,000.00

Less: Salaries

$      400,000.00

Less: Depreciation

$ 1,312,500.00

EBT

$ 1,387,500.00

Less: Tax @ 40%

$      555,000.00

Net Income

$      832,500.00

Add: Depreciation

$ 1,312,500.00

Operating Cash Flow

$ 2,145,000.00

Cost of Equipment = $26,000,000 + $250,000 = $26,250,000
Depreciation = $26,250,000/20 = $1,312,500.00

Sales - New Product

$ 9,000,000.00

Less: Lost Sales

$ 1,800,000.00

Less: Variable Cost

$ 3,400,000.00

Less: Fixed Cost

$      700,000.00

Less: Salaries

$      400,000.00

Less: Depreciation

$ 1,312,500.00

EBT

$ 1,387,500.00

Less: Tax @ 40%

$      555,000.00

Net Income

$      832,500.00

Add: Depreciation

$ 1,312,500.00

Operating Cash Flow

$ 2,145,000.00