Academic Integrity: tutoring, explanations, and feedback — we don’t complete graded work or submit on a student’s behalf.

1. Start with total revenue, and subtract cost of goods sold to calculate gross

ID: 2756664 • Letter: 1

Question

1. Start with total revenue, and subtract cost of goods sold to calculate gross margin.

2. Subtract total expenses from gross margin to calculate net profit.

Your task is to create an income statement for a company that had the following results last

period.

Units Sold

100,000

Consumer promotion

$1, 800, 000

Unit Cost

$40

Personal Selling

5 sales people @ $80,000 each

Price

$90

Dealer Promotions

$1,200, 000

Advertising

$1,500,000

Product Development

$700, 000

INCOME STATEMENT

Revenue

(units sold * price)

Cost of Goods Sold

(units sold * unit cost)

                                Gross Margin:

(revenue- cost of goods sold)

EXPENSES

                               Total Expenses:

(sum

Units Sold

100,000

Consumer promotion

$1, 800, 000

Unit Cost

$40

Personal Selling

5 sales people @ $80,000 each

Price

$90

Dealer Promotions

$1,200, 000

Advertising

$1,500,000

Product Development

$700, 000

Explanation / Answer

Income Statement     Amount ($) Revenue (Unit Sold*Price)        90,00,000 Cost of Goods Sold (Unit Sold*Unit Cost)        40,00,000 Gross Margin (Reevenue-Cost of Goods Sold)        50,00,000 Less: Expenses: Advertising                                               15,00,000 Consumer Promotion                                               18,00,000 Personel Selling                                                 4,00,000 Dealer Promotion                                               12,00,000 Product Development                                                 7,00,000        56,00,000 Net Profit/(Loss) (Gross Margin-Expenses)      (6,00,000)