The point-of-purchase advertising institute (POPAI) conducted a major study of s
ID: 2747835 • Letter: T
Question
The point-of-purchase advertising institute (POPAI) conducted a major study of supermarket shopping in four European countries. Almost 3,000 consumers age 16 or older were interviewed while shopping at a major supermarket. Respondents were first screened to ascertain that they were on a "major shopping trip" before the interview. Part of the results are shown in Table A The point-of-purchase advertising institute (POPAI) conducted a major study of supermarket shopping in four European countries. Almost 3,000 consumers age 16 or older were interviewed while shopping at a major supermarket. Respondents were first screened to ascertain that they were on a "major shopping trip" before the interview. Part of the results are shown in Table AExplanation / Answer
1. What are the most significant shopping differences across these four countries?
Answer :
Following are the significant differences.
a) Belgium & France countries customer (55 and over ) are less compare to UK & holland
b) High difference between UK , Holland & Belgium France for age group under 35 %
c) Belgium & Holland customers prefers more Most of the time visits to shop than UK France.
d) Avg time is very less for Holland customer than other countries.
e) UK & France customers spend more than Belgium , Holland
g) Holland stores located near to each other compare to other
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2. What causes the most significant shopping differences across these four countries?
Answer :
Following factors cause the difference for shopping :
a) Age Factor
b) Shop Locations
c) Average time spent on trip
d) Relative distance between the stores
e)Shopping patterns
f) Planning structure
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3. What are the strategy implications of the most significant shopping differences across these four countries for an EU-wide supermarket chain?
Answer :
a) Retailer network
b) Distribution strategy
c) Transportation management
d) Order processing & Delivery management
e) Forwarding customer complaints
g) Be in loop with organizations as well as customer
etc
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4. What, if any, are the strategy implications of the most significant shopping differences across these four countries for a manufacturer of products sold in supermarkets throughout the EU?
Answer :
a) Product & Services quality
b) Supplier & Vendor management
c) Productivity
d) Capacity planning
e) Coordination of resources
f) Order processing & dispatch
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