Secondary sources are not recommended for secondary data collection because: Fla

Question

Secondary sources are not recommended for secondary data collection because:

Flag this Question

Question 22 pts

A researcher is attempting to evaluate the market potential of a new product in a new area and has used the Statistical Abstract of the United States for some of the needed information. Which of the following has the researcher used?

Flag this Question

Question 32 pts

Which of the following is NOT an example of primary data collection?

Flag this Question

Question 42 pts

A marketing manager needs information about all competitors' prices in order to make a pricing decision. The internal database she consults contains prices that were collected by mystery shoppers over a year ago. Her database has one of the major disadvantages of secondary data, namely, _____.

Flag this Question

Question 52 pts

Which of the following are examples of secondary data (as contrasted with primary data)?

Flag this Question

Question 62 pts

A source of secondary data that presents data, often in abstracted form, secured from the originator of the data is known as a(n):

Flag this Question

Question 72 pts

Once the research problem is defined and clearly specified:

Flag this Question

Question 82 pts

You are searching for relevant secondary data via computer searching. After determining what you already know and what you wish to know about your topic, what is the next step?

Flag this Question

Question 92 pts

The most important advantage(s) of secondary data is(are) that:

Flag this Question

Question 102 pts

The primary advantage of using online computer searches to gather secondary data is:

Flag this Question

Question 112 pts

Which of the following is a main reason for always using the primary source of secondary data?

Flag this Question

Question 122 pts

People meter is a device used to measure when a television is on, to what channel it is tuned, and who in the household is watching it.

Flag this Question

Question 132 pts

The CIO serves as the liaison between the firm’s top management and its information systems department.

Flag this Question

Question 142 pts

A representative group of individuals or households that keeps track of purchases made or products consumed over a given period of time is called a scanner.

Flag this Question

Question 152 pts

Geodemographers consider the experts’ suggestion, for the regular update of the census data through statistical extrapolation, as technically irrelevant .

Explanation / Answer

1. Secondary sources are those sources that are one step removed from the original source. The secondary source is based on or derived from a primary source (primary source contains first hand information or original data).

In the secondary source, there is an interpretation of primary source.

The answer is "all of the above are correct". As the secondary source is a summary of primary source and it will be difficult to determine its quality. As primary sources are first hand, they are more accurate. Secondary sources are interpretation of the primary source and there can be errors in transcription. Lastly, chances are that secondary sources may be incomplete as it is one step removed from the original event.

2. Use of Statistical Abstract of the United States is secondary data as it has been collected by someone else other than the researcher. Now, the researcher's source is the Statistical Abstract of the United States and this source is an original material on which the researcher's research will be based. Hence the answer is "A primary source of secondary data."

3. Primary data collection is data that has been observed or collected directly from first hand experience and does not rely on published data or data collected in the past.

Telephone survey is a primary data collection as the data is collected directly in the form of surveys. Surveying of restaurant patrons is also a data collection in the direct form as data is collected first hand from the patrons. The last two options are also primary data collection methods as observation of oil patches in driveways of homes to determine the socioeconomic status of the neighborhood is data observation from first hand experience and an academic experiment using graduate students in a retailing course as subjects to determine how different retailers measure customer satisfaction is also primary data collection as there is first hand observation of how different retailers measure customer satisfaction.

Answer is "Computerized literature search of Google.com to learn about the U.S. trade deficit.". This data is not being collected first hand. The data has already been published by Google and so it is secondary research.

4. The answer is "age of data". The data is more than a year old. Older data are not as useful. The prices will be more than a year old and it cannot be applied by the marketing manager to make pricing decisions in the current situation. There is a difference in time and this will lower the relevance of the information.

Related Questions

Navigate

• Browse (All)
• Browse S
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.