Promotion Plan Template The to do list states 1-2 pages plus template – Be sure
ID: 2747304 • Letter: P
Question
Promotion Plan Template
The to do list states 1-2 pages plus template –Be sure to complete both the plan template and provide the summary rationale required. Please review the grading rubrics for this assignment.
This assignment allows you to focus on the needs of the described target market and develop promotion tactics that will reach them and influence their buying behavior. The “product” is a vehicle in which you will define a NEW vehicle product to meet the defined needs rather than using an existing model. You may use an existing vehicle manufacturer company (such as Ford , GM, Chrysler etc.) but the product itself will be something NEW and not in the company’s current portfolio.
Make sure that I can see it
Objective
Target Audience
Promotion Tactic and Positioning
Cost
Expected Results
Total
Total should equal marketing budget
Total should equal goals of the promotion plan.
Note: Additional rows may be added to the table if needed.
Please help
Objective
Target Audience
Promotion Tactic and Positioning
Cost
Expected Results
Total
Total should equal marketing budget
Total should equal goals of the promotion plan.
Explanation / Answer
Objective
Target Audience
Promotion Tactic and Positioning
Cost
Expected Results
Ford Fusion- one midsize sedan that people really notice
(Hybrid Car)
Consumers who are conscious about fuel efficiency
Affordable mid size car,
Having the concept of green car,
Price to value – affordable and stylish
GMC Sierra 1500 all Terrain X- premium grade
For customers seeking off – road capabilities
33% less back pressure
Value for money
Automatic locking rear differential.
Dodge Journey – midsize Chrysler crossover
Jeep suspension, transfer case
Should have rear drive;
Starting in price where Grand Cherokee leaves off
Move over to the new platform
Objective
Target Audience
Promotion Tactic and Positioning
Cost
Expected Results
Ford Fusion- one midsize sedan that people really notice
(Hybrid Car)
Consumers who are conscious about fuel efficiency
Affordable mid size car,
Having the concept of green car,
Price to value – affordable and stylish
- 19,000 cars recalled due to headlight problems,
- Quality decreases in the eyes of consumers
GMC Sierra 1500 all Terrain X- premium grade
For customers seeking off – road capabilities
33% less back pressure
Value for money
Automatic locking rear differential.
Dodge Journey – midsize Chrysler crossover
Jeep suspension, transfer case
Should have rear drive;
Starting in price where Grand Cherokee leaves off
Move over to the new platform
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