1. how does novo nordisk\'s leadership influence its organizational design and s

Question

1. how does novo nordisk's leadership influence its organizational design and shape its competitive strategy ?

2. Describe Novo Nordisk's philosophy in relation to transformational change, planned and unplanned change, and the strategies it has used to create change

3. In what ways do you think novo nordisk employees might be asked to utilize self leadership techniques to improve the effectiveness of the culture of shared leadership

4. Research Question : Check up on the strides novo nordisk has made for diabetes recently. Have they made any progress and garnered the attention of influential people or organizations ? how might cultural expectations and leadership enhance or limit their success ?

CASE 14 Novo Nordisk uring the last decade,i seemed no matter where we looked we found uring the last decade, it seemed no matter where we looked we found evidence of the erosion of business ethics and the basic concepts of right and wrong. Respected corporations and individuals who spent years building their reputations of integrity seemingly lost theirs overnight- perhaps forever. But some companies hold themselves to a hig standards and recognize thatt wide effects. Let's look at one example. her set of Headquartered in Denmark, ceutical products and services, it Novo Nordisk is a company whose realizes that responsible business concerns run beyond the financial is good busines. bottom line. Novo Nordisk not only manufactures and markets pharma- producers of insulin, Novo Nordisk One of the world's leading THE OB SKILLS WORKBOOK W-12

Explanation / Answer

1. The leadership vision shows a commitment to their line of business and their triple bottom line of a sustainable business that is financially viable, socially responsible, and environmentally sound shows how their leadership is strategized towards organizational design and competitive strategy. .The organization will also end up following the leader; footsteps of transparency, values and beliefs. These are the most important and crucial pillars for the growth and sustainability of the organization. This creates a very important bonding between the leader management and the employees.

2. Change strategies have been led by leadership vision and by shared vision. Every employee has been empowered to bring out feedback on what they consider to be important part of accepted changes . people are initiated into change management and are made a part of the change process. Since Novo follows the path of transformation leadership, it is constant the policies are changed in order to keep up with transformation that is continuously happening. Change has been accepted and everyone trained into important aspects of change management .this has made a great impact as there are very few resistances to change.

3. Self leadership techniques show the foresight of the firm . The balance score card which allows for employees to set their own targets to be measured against actual has ensured that every employees makes a target for himself. This has led to an individual effectiveness as is shown by the balanced score card as against someone setting a target. The culture of shared leadership as made employees feel that they are leaders of their own trams leading to highly empowered team functioning and an energized sub system leading to corporate synergies .

4.

Any new drug requires heavy lobbying to get the drug tested and passed. Novo has made sure that the new drug it has found out for diabetes does have very strong lobby at the centre and the FDA for its approval. Though drug manufacture and use is strictly on the basis of integrity, it is a must that the drug lobby is a very powerful one and unless highly influential people approve the drug at the FDA the drug cannot be marketed. This is part of enhanced leadership and culture of collaboration and success.

It is ethical to influence the power lobby because the drug has ot be sold and unless the regulators ask for the drug to be tested, it becomes impossible to find a market for the drug. So leadership should have the necessary influence for Novo Nordisk’s products .

References:

Kouzes, J. & Posner, B. (2007). The Leadership Challenge. 4th ed. San Francisco, CA: Jossey-Bass.

http://www.novonordisk-us.com/documents/article_page/document/Greetings.asp

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