In creating a new mobile app for university students answer the following questi

Question

In creating a new mobile app for university students answer the following question. (Beyond quotations, your own words are preferred.)

Future Expansion, Future Growth

a. International Strategy For Organizational Expansion and Growth

b. Merger and Acquisition Strategies

c. Corporate-Level Strategy-Marketing

d. Outsourcing Strategy

(For this section, you will consider various strategic methods for promoting future expansion and future growth. You will discuss such questions as, 1) what are your organization’s future goals? 2) Is expansion part of those future goals? 3) What expansion or growth strategies would work best for your organization and your product or service? These are the kinds of questions that CEOs (such as you) must consider for their organizations; utilizing the strategic tools that are at their disposal: human and non-human resources).

Explanation / Answer

a) International DOmestic Strategy

Depending up on the nature of each countries dometic conditions, suitable strategy has to be made. For. E.g In india Kotler and Keller sells their text at an apprximate $10 but in Saudi Arabia, it may cost approximately $100. On of the reason for choosing this, In India the volume of buyers will be high and their purchasing power is less . On the contrary in Saudi Arabia, their purchasing power is high but number of customers is high.

b ) Two firms are joining operating together. One of the firm may be expertise in the product and it is development but the second firm may be highly comfortble with market. They may have strong distribution channel. or may be financially sound.

Acquisitions is one company buys another company and all its operations like, the famous Jaguar and Land Rover is acquired by Tata Motors from Ford corporation.

c) The corporate level strategy is usually expressed in goal. The firm wants to expand her market share by 15%. This Going to achieve with product line A and B in a ratio of 3:2

d) Outsourcing Strategy: You are giving some of your jobs to third parties in a way of contract. In this case, the firm enjoys least cost, no employeee benefit has to be paid ( Like Complulsory PF, Health Insurance). All these will be taken by the contractor.

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