4) Examine the macro-marketing environment of the country you are considering en

Question

4) Examine the macro-marketing environment of the country you are considering entering (I am considering MACY'S entering THAILAND). Address, analyze, and present the following:

A) Economic environment

B) Competitive environment

C) Technological environment

D) Social environment

E) Governmental/legal environment

5). Address, analyze, and present how suitable the host country (THAILAND) is with respect to the firm’s business (MACY'S). In other words, how well does the country (THAILAND) provide a comfortable place for the retailer (MACY'S) to reside? Address the following:

A) Cultural proximity to US

B) Socio-cultural barriers

C) Market size

D) Direct and Indirect Competitors

E) Geographic proximity to US

F) Land and labor costs

G) Current Multinational agreements (with whom & if so, how does this impact your move into the country)

Explanation / Answer

Thailand's economy can be studied using various factors mentioned below.

It has more of a stagnant population growth, with population almost at 79 million mark for past 5 years.

GDP is close to 400 billion USD, with investment at close to 5%. Hence a viable option interms of investments with a positive trade balance also suggesting better economic status.

With aeventuateed accelerated economic development in recent past, Thailand's leaders and visionaries meet has happened clear air on what committee companies can expect.

A digital transformation of the nation has been under discussion as a part of Thai's super cluster policy.

Hence it is quite understandable about the comptitive environment.

The above point about the intensity with which the local government is pursuing for digital transformation, they are too keen to step ahead on technological front.

As far as retailers are considered, Thailand ia not quite far away from US interms of business ethics.

Market size is not the same as what can be in US, but being strategically located close to most developing Asian countries, this market size is expected to rise.

And in all other aspects mentioned, there is the pledge taken by government that any company will receive best possible support and hence taxes, costs and extra burdens are expected to be very minimal.

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