Question 8 Jesse would never have thought that his own trademarked children\'s t

Question

Question 8

Jesse would never have thought that his own trademarked children's toys would be flooding a parallel market and competing against him. Now he needs to contact his attorney to see what remedy he has in order to mitigate his damages. What kind of marketing channel conflict is Jesse experiencing?

Select the best answer from the choices below.

vertical conflict

dual conflict

gray market conflict

marketing channel conflict

horizontal conflict

2 points

Question 9

Delacruz Trade Bindery is a family-owned business with two locations—one in the Mid-Atlantic and one in the southern United States. Delacruz has been in business now for ten years, and the business has grown to include clients all along the East Coast. For the last five years, Dave Delacruz, Jr. has been in charge of purchasing, inventory control, and shipping, all of which have gotten complex beyond Pop Delacruz's ability. But this fall, however, Dave Jr. is headed to graduate school out of state. What resource may be available to Pop Delacruz to help him manage his supply chain? Select the best answer from the choices below.

customer service representative

third-party logistics (3PL) firm

marketing representative

office manager

RFID technology

2 points

Question 10

When choosing a distribution strategy, manufacturers also focus on developing and maintaining relationships with those in their marketing channels. What is this concept called? Select the best answer from the choices below.

channel commitment

channel cooperation

channel coordination

channel conflict

channel management

vertical conflict

dual conflict

gray market conflict

marketing channel conflict

horizontal conflict

Explanation / Answer

Question 8: 3. gray market conflict

Question 9: 2. third-party logistics (3PL) firm

Question 10: 3. channel coordination

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