Select one (1) U.S. publicly traded company and review its most recent Annual Re

Question

Select one (1) U.S. publicly traded company and review its most recent Annual Report. You may use one (1) of the three (3) companies selected - Tesla (TSLA), Kroger Company (KR) or Ford Motor Company (F).

Use the Income Statement and Balance Sheet to determine the changes in:

assets, liabilities, and equity

total revenue and net income

Briefly describe the change from the current and prior years in each of these key areas and determine if the changes would be positive or negative from an investor / stockholder’s view.

Explanation / Answer

Annual Report analysis for 2015

Ford Motor Company

YoY increase in revenue in 2015 , which is an improvement from 2014 which showed a degrowth.

The best growth was in Year 2013 ,and the company has maintained the revenue amount in 2015 , though Net Income as % of Revenue has dropped.

For shareholder’s the best years has been 2013 & 2015 in terms of Revenue & Net income due to better utilization of shareholder’s fund & and addition to reserve.

Revenue to asset ratio has taken a dip in 2015 and is one of the lowest in years which is negative for the investor.

There has been an increase in shareholder’s equity which is positive showing an increase in shareholder’s fund.

There is decrease in liability in 2015 from 2014 which is positive for shareholder’s point of view. However , there is only a marginal improvement in asset to liability ratio.

( millions) Year 2015 2014 2013 2012 2011 Total Revenue    149,558.00    144,077.00    146,917.00    133,559.00    135,605.00 Net Income        7,373.00        1,231.00      11,953.00        1,917.00      16,885.00 Increase in Rev YoY 4% -2% 10% -2% NI % of Revenue 5% 1% 8% 1% 12%

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